Friday, 25 December 2015

Make the most of your Festival Sale

It is festival time and all our newspapers, emails are filled with all kind of attractive discounts and buy back schemes enticing us to buy the most of things on display. Now with the eCommerce sites vying for the maximum buy around the festival times, the discount wars have shifted its gears from offline to online markets. With the GOSF, spreading its reach even tier 2 and tier 3 city are now shopping online.
The banks are also an active participant in this bandwagon giving impetus to festival buying and increase use of credit money.Some of the popular ways you can make the most of your purchases are:

a)Buy back schemes – It has been one of the most successful method to entice the customer especially for consumer durable even in olden times, where buying an electronic good was a big event for any family. The scheme would attract customers to replace their old appliances with a new model and get a good amount of reduction in the purchase price. Although its a popular new purchase method even today, but now the value of replacement is limited and makes hardly any reduction in the purchase cost. There is a minimal reduction due to ever changing technology and cut throat competition. To make the maximum of this deal always compare two- three big vendors beyond your local seller.

b)Cash back schemes – These schemes are mostly an offering of banks with their specific tie – ups with exclusive stores or brands. It is a successful method to make the consumer use his credit/ debit card and also to make expensive shopping. Generally the cash back is around 5% of the value credited in your account in 60 days time frame . If it a bank offer it gets credited around your bill cycle. They are more or less like our old days cash discounts.

c) Free Shipping – This is an easy way to attract customers especially in an online shopping spree. Usually shopping beyond a certain money value is given free shipping. The cost of paying for transportation acts a deterrent to revisit the website.So, to make the value of shopping more the free shipping acts a good attraction. Websites like Ferns N Petals charge a premium to deliver their goods at specific hours or midnight making it an additional cost. So, if you have not planned your purchase well in advance, it is better to route your purchase from one single website to waive these charges.

d)Supplementary gifts – A small additional gift received along with the purchase of your expensive good always make you attracted to this format. It is mostly found that if make a purchase Rs 1 lakh you are given a gift of Rs.5,000 or so. So, its wise to make your purchase only if you find the attached gift worth your utilization. Sometimes, in jewellery, the making charges are waived off.

e)Privilege Points – The most interesting and attractive way to make your purchases is to earn privilege points. These points are easy way to make a future purchase. Some times, an airline adds to points on your credit/debit card and redeemed to buy tickets.

So go ahead and splurge this festive season ahead. Just be sure that whatever you spend is worth the value. Don't be attracted towards the attached strings but the actual worth of purchase made.

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