It
is festival time and all our newspapers, emails are filled with all
kind of attractive discounts and buy back schemes enticing us to buy
the most of things on display. Now with the eCommerce sites vying for
the maximum buy around the festival times, the discount wars have
shifted its gears from offline to online markets. With the GOSF,
spreading its reach even tier 2 and tier 3 city are now shopping
online.
The
banks are also an active participant in this bandwagon giving impetus
to festival buying and increase use of credit money.Some of the
popular ways you can make the most of your purchases are:
a)Buy
back schemes – It has
been one of the most successful method to entice the customer
especially for consumer durable even in olden times, where buying an
electronic good was a big event for any family. The scheme would
attract customers to replace their old appliances with a new model
and get a good amount of reduction in the purchase price. Although
its a popular new purchase method even today, but now the value of
replacement is limited and makes hardly any reduction in the purchase
cost. There is a minimal reduction due to ever changing technology
and cut throat competition. To make the maximum of this deal always
compare two- three big vendors beyond your local seller.
b)Cash
back schemes – These
schemes are mostly an offering of banks with their specific tie –
ups with exclusive stores or brands. It is a successful method to
make the consumer use his credit/ debit card and also to make
expensive shopping. Generally the cash back is around 5% of the value
credited in your account in 60 days time frame . If it a bank offer
it gets credited around your bill cycle. They are more or less like
our old days cash discounts.
c)
Free Shipping
– This is an easy way to attract customers especially in an online
shopping spree. Usually shopping beyond a certain money value is
given free shipping. The cost of paying for transportation acts a
deterrent to revisit the website.So, to make the value of shopping
more the free shipping acts a good attraction. Websites like Ferns N
Petals charge a premium to deliver their goods at specific hours or
midnight making it an additional cost. So, if you have not planned
your purchase well in advance, it is better to route your purchase
from one single website to waive these charges.
d)Supplementary
gifts – A small
additional gift received along with the purchase of your expensive
good always make you attracted to this format. It is mostly found
that if make a purchase Rs 1 lakh you are given a gift of Rs.5,000 or
so. So, its wise to make your purchase only if you find the attached
gift worth your utilization. Sometimes, in jewellery, the making
charges are waived off.
e)Privilege
Points – The most
interesting and attractive way to make your purchases is to earn
privilege points. These points are easy way to make a future
purchase. Some times, an airline adds to points on your credit/debit
card and redeemed to buy tickets.
So
go ahead and splurge this festive season ahead. Just be sure that
whatever you spend is worth the value. Don't be attracted towards the
attached strings but the actual worth of purchase made.
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